About Us

The Black River Falls Area Harley-Davidson experience has a lot to offer the Harley enthusiast. We are located in a central area near Interstate 94; yet, many miles & miles of quiet, scenic roadways can get you here as well.

Whichever path one chooses to get here, you will find this dealership to be very accommodating. Accessories, great selection of new and used bikes, wider variety of MotorClothes® and collectibles.

One thing we just can't leave out -- you will experience the same small-town friendly assistance you've all grown to appreciate and deserve.